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Marketing proposals are an essential tool to establish relationships with potential clients. You must remember to make a great first impression with your presentation and get them interested.
Where do you begin? Before you start with your proposal, tell the client about your work. Why should they rely on you for their marketing needs? Show them your accomplishments, goals, target market, methods, and potential campaigns.
Remember to also use visuals and media in your presentations. You don’t necessarily have to include video or audio but maybe create mockups of campaigns. Or, you can also use vector illustrations to highlight important points.
Lastly, keep your presentation easy to read and pleasant to look at. Don't overload a slide with too many words and elements, and choose a color palette that will not distract the audience.